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GQ: SmellBlock

Advertising, Works

Objective / Brief 

GQ Apparel, the tech apparel brand synonymous with creativity and innovation, would like to introduce a revolutionary new product in term of awareness to the market GQ Smellblock Socks, a sock that designed with a new technology to combat the pleasant effects of foot odor during the most important moments in life.

Project Details

We created a powerful and hilarious video ad campaign “Don’t let odor kick you in the face”. Consisting of six captivating episodes, this campaign dares to confront the issue of smelly feet head-on, addressing situations that were previously left unspoken in public discourse.

So viewers will not only be entertained but also realized that they are not alone