Objective / Brief

To strengthen leadership position by driving sale of new eSpring UV-C Led & e3 Carbon technology with key message ‘Drink Better, Drink Healthier’

Project Details

To reinforce eSpring’s leadership image in the water purification market, we anchored the campaign on establishing the brand as the gold standard for tangible quality. This was achieved by transforming key Reasons to Believe (RTBs) into clear, compelling end-benefits that resonate with consumers.
By creating an agenda that questions the quality and safety of household drinking water, highlighting the possibility of invisible contaminants that consumers may not be aware of.
To effectively convey this message, we enlisted the well-known celebrity family, Pok and Margie, as the faces of the campaign. Their relatable family dynamic provided a personal connection, making the message more impactful. Pok and Margie guided the audience through a discovery process, uncovering the risks of microplastic-contaminated water and the importance of choosing a reliable water purification solution.

• Communication Strategy
• Creative Idea & IMC
• Film & KV Production