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Watson 1 Baht Campaign

Advertising, Works

Objective / Brief

To promote signature promotion “Watsons 1 Baht Campaign”, buying the first piece in full price and second piece for only 1 baht at Watsons and Online Store. This promotion has been promoted continuously for the past  10 years, therefore the idea has to be fresh and fun.

Project Details

‘Watsons 1 Baht’ is the main concept of  TVC-Online video about 2 sisters sharing their expense together from this sales promotion with key message, “Don’t let others get your second piece.” To drive action of customers to shop at Watsons. (Online and Offline)