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TMRW: Credit Cashback

Advertising, Works

Objective / Brief 

Since TMRW Happy Customer Campaign Online Video, launched in 2022 communicated well among target. Therefore, UOB TMRW aimed to refresh this series video to emphasize core benefit of TMRW Credit Card and to make them aware of the cashback core benefits in relate with category and usage in daily life not just acquisition offer.

Project Details

We decided to communicate various of TMRW Credit cashback benefit through daily life situation. Such as Online Shopping and Food Delivery. And we also create awareness of TMRW Credit Card and lead to target to acquisition by portray “Then” and “Now” of credit card existed user inform its benefit.

Scope of work:

  • 3 x Online Video
  • 2 x Cut down Video