OATSIDE: SOS

Objective / Brief 

The brand’s mission “The world’s most delicious milk” – which they want to communicate to the public is not allowed in Thailand, as it may be considered over-stated but how we dodged the bullet?

Project Details

We decided to launch “Oatside SOS”, started with a social post inviting fan to help come up with alternative phrases to describe Oatside’s taste that could be referred to without mentioning “most delicious milks”