OATSIDE: SOS
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Objective / Brief
The brand’s mission “The world’s most delicious milk” – which they want to communicate to the public is not allowed in Thailand, as it may be considered over-stated but how we dodged the bullet?
Project Details
We decided to launch “Oatside SOS”, started with a social post inviting fan to help come up with alternative phrases to describe Oatside’s taste that could be referred to without mentioning “most delicious milks”
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