Objective / Brief

To create awareness for new customers with No.1 of fabric Softener in Thailand. Nothing beats taking a moment, breathing deeply, and delighting your sense with your favorite fragrance. Downy Infusions fabric conditioner gives your fabrics a long-lasting, touch-activated scent so you can experience that moment of scent whenever you want.

Project Details

The Downy Clothes story campaign aims to show the emotional from the online film by using the memory from the person you love.

Results

and No.1 Online Video in FMCG Categories